News Summary
The Study, a pour-your-own wine and beer lounge in Historic Kenwood, St. Petersburg, has launched a pour-your-own bourbon station. This move seeks to attract a broader customer base in light of challenges in attracting wine enthusiasts since its opening. Customers can self-select their bourbon samples in various formats, enhancing their tasting experience and supporting local bourbon brands. Owner Jeff Velazquez highlights the importance of community connections and plans to continue hosting engaging events for patrons.
St. Petersburg, Florida – The Study, a pour-your-own wine and beer lounge located in Historic Kenwood, has recently expanded its offerings by introducing a pour-your-own bourbon station. This new addition aims to attract a wider audience amidst challenges in drawing adequate wine clientele since its opening in September 2023.
The owner of The Study, Jeff Velazquez, a former Marine Corps firefighter, has expressed that the business journey so far has been unpredictable, likening it to an emotional roller coaster. The decision to incorporate bourbon into the lounge’s menu reflects a strategic move to enrich the customer experience and broaden the establishment’s appeal, particularly among those who might prefer spirits over wine.
Customers visiting the new bourbon station will have the flexibility to self-select the amount of bourbon they wish to sample, ranging from a sip to a full ounce. The bourbon offerings will be available in various formats, including on the rocks, in cocktails such as a Manhattan or an old-fashioned, and can even be smoked for an enhanced flavor experience. By adopting a tasting approach similar to that used for wines, the lounge aims to diminish any intimidation associated with trying new bourbons.
In selecting the bourbons for The Study, Velazquez has committed to focusing on mid-range priced selections. He also plans to include local bourbon brands to support local producers. However, he has ruled out the inclusion of lower-quality options, making it clear that well-known brands like Jack Daniels will not be part of the inventory.
The lounge intends to maintain its connection with the community by continuing collaborations with local organizations. This will include hosting events such as drag bingo and paint-and-sip nights, which are geared toward social interaction and enjoyment. Additionally, The Study is available for private gatherings, accommodating events like weddings, which could further enhance its appeal as a versatile venue.
For those interested in similar experiences, Bottles & Barrels is another establishment that offers a self-pour concept. Like The Study, Bottles & Barrels features multiple self-pour stations, allowing patrons to sample various wines and spirits at their own pace using a tasting card system. This model highlights the growing trend of interactive drinking experiences that allow customers greater autonomy over their choices.
The introduction of the bourbon station at The Study reflects a broader trend in the hospitality industry, where establishments seek to create unique, personalized experiences that resonate with patrons. As Velazquez navigates the challenges of running a new business, his commitment to quality selections and customer engagement could play a crucial role in the lounge’s growth and success in the St. Petersburg community.
In conclusion, The Study’s new pour-your-own bourbon station is poised to potentially reshape its clientele’s experience, offering innovative choices in both bourbon and community engagement through events. As the venue continues to develop its offerings, it strives to create a welcoming environment for both local residents and visitors alike.
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- Patch: Pour Your Own Wine Lounge St. Pete Adds Bourbon Mix
- Omaha.com: Bottles & Barrels Offers One-of-a-Kind Experience
- Cincinnati.com: Craft Distilleries in Cincinnati
- Fox13 News: From War to Whiskey
- Men’s Journal: Blend Your Own Bourbon at Breckenridge Distillery
- Wikipedia: Bourbon
