SBF Advisors Rebrands as Sorren After Merger

News Summary

SBF Advisors has officially rebranded to Sorren following a significant merger. The new name reflects a commitment to unity and collaboration, enhancing their service offerings. With Josh Tyree as president and a strengthened leadership team, Sorren aims to tackle complex industry challenges. The firm’s international presence extends to India, the Philippines, and St. Lucia. This rebranding represents their ongoing commitment to adapting and growing in the business landscape.

St. Petersburg, FL – SBF Advisors, an accounting firm with roots dating back to 1971, has officially rebranded itself as Sorren following a significant merger completed in February. This strategic move aims to enhance the firm’s capabilities in addressing the evolving challenges faced by the local business community.

The new name, Sorren, is derived from concepts that signify “master of craft” and “coming together as one.” This reflects the firm’s commitment to unity and collaboration following the merger, which combines resources and expertise from both firms to better serve clients.

At the helm of Sorren is Josh Tyree, now serving as president. Tyree has emphasized the firm’s dedication to improving its expertise and services to meet the growing demands of its clientele. Sorren currently employs over 100 individuals across three offices located in Knoxville and Tampa Bay, making it well-positioned to tackle complex industry challenges.

The leadership structure of Sorren has been redefined, incorporating key figures from both legacy firms. The leadership team now consists of:

• Rich Franz has transitioned from managing partner at SBF to Chief Operating Officer.
• Steve Bunch, formerly a partner, will step into the role of managing partner.
• W.G. Spoor, who served as tax partner, has been appointed national tax managing partner.
• David Harper, in his new capacity as national advisory managing partner, previously held the position of advisory partner.

These appointments are designed to enhance leadership and facilitate the firm’s goal of strengthening client services. The firm has also gained backing from DFW Capital Partners, a private equity firm based in New York, which further solidifies its financial foundation.

Sorren’s expansion is not limited to the domestic market; the firm has extended its presence internationally, establishing a strong footprint in regions such as India, the Philippines, and St. Lucia. This global reach enables Sorren to bring more diverse perspectives and services to its clients.

This rebranding marks the third iteration of the firm, which was originally founded as Spence, Marston, Bunch, Morris & Co. in 1971. The name SBF Advisors was adopted in 2016 following a merger with Spoor & Associates. The latest evolution into Sorren reflects the firm’s ongoing commitment to adaptation and growth in an ever-changing business environment.

Sorren is committed to a strategy of continued growth, focusing on partnerships with firms that align with its values regarding client relationships, community involvement, and technological advancement. This strategic vision is designed to ensure that Sorren not only meets but exceeds the expectations of its clients.

With the new leadership and rebranding, Sorren aims to leverage its combined resources and expertise to offer enhanced service options and tackle the complexities faced by businesses in today’s dynamic landscape.

Deeper Dive: News & Info About This Topic

HERE Resources

Johns Hopkins All Children’s Hospital to Launch Specialized Housing for Immunocompromised Patients
New Hope for Affordable Housing in St. Petersburg
Tampa Bay Faces Development Challenges and Opportunities in 2025
Tampa Bay Organizations Seek Community Support
SBF Advisors Merges with Hoerber Tillman & Company

Additional Resources

• Business Observer: St. Petersburg Accounting Firm Rebrand
• Wikipedia: Accounting Firm
• Florida Trend: Tuesday’s Afternoon Update
• Google Search: Accounting Industry Trends
• Inside Public Accounting: Multiple Firms Unite to Create Firm Sorren
• Google Scholar: Mergers in the Accounting Industry
• Wikipedia: Business Merger
• Encyclopedia Britannica: Merger