Pacific Counter Announces New St. Petersburg Location

The new Pacific Counter location in St. Petersburg will feature a variety of delicious and customizable menu options.

News Summary

Pacific Counter, a popular fast-casual restaurant chain known for its poke bowls and sushi burritos, is opening a new location in the Northeast Shopping Center, St. Petersburg. Located at 210 37th Ave. N., this new eatery will offer a customizable menu catering to various dietary needs, with affordable prices mostly under $15. The grand opening is slated for the end of January 2025, showcasing the founders’ commitment to quality and inclusivity in their culinary offerings. This expansion reflects the brand’s growth trajectory alongside the challenges faced in the restaurant industry.

Exciting Times for St. Petersburg as Pacific Counter Opens New Location!

St. Petersburg is buzzing with excitement as Pacific Counter, a beloved fast-casual restaurant chain, is all set to open its doors at a new location in the Northeast Shopping Center! Fans of Hawaiian-style poke bowls and sushi burritos can rejoice, as this welcome addition is located at 210 37th Ave. N., taking over the former Island Fin Poké spot. Mark your calendars because this new hotspot is expected to welcome hungry diners by the end of January 2025.

The Menu: A Feast for Everyone

Pacific Counter has made its name by offering an array of delicious options, and the new location will be no different. Imagine walking into a place where you can customize your own bowls and burritos or simply choose from their enticing pre-designed menu items known as Counter Creations. With items priced mostly under $15, this restaurant makes it easy for everyone to enjoy a tasty meal without breaking the bank!

Dietary Inclusivity

A standout feature of Pacific Counter’s menu is its commitment to inclusivity. The restaurant offers a variety of options that cater to different dietary needs, so whether you’re vegan, gluten-free, or looking for cooked meals, there’s something delicious waiting for you. The founders have ensured that everyone feels welcome at the table.

The Faces Behind Pacific Counter

Now let’s talk about the brains behind this fantastic restaurant! Founded nearly seven years ago, Pacific Counter kicked off its journey with its first location on Central Avenue in St. Petersburg. With the adventurous spirit of its founders – Tanner Loebel, Chitthasack Noythanongsay, and Eric Bialik – the brand blends experience and innovation harmoniously. These seasoned restaurant professionals bring a hands-on approach to daily operations, being actively involved in making sure each dish meets their high standards.

Expansion Plans in Full Swing

Pacific Counter is on a roll! With multiple locations already established across the Tampa Bay area, including spots in South Tampa, Lakewood Ranch, and Sarasota, the momentum doesn’t stop there. There’s even a new location set to open in Apollo Beach come March. This culinary venture shows no sign of slowing down, with plans for national franchising kicking off in 2025! It seems like Pacific Counter is determined to share its unique flavors far and wide.

Challenges and Triumphs

Like many businesses, Pacific Counter has faced hurdles along the way, from supply chain issues to the rising costs of ingredients due to inflation. Yet, the commitment to using high-quality ingredients and active management has propelled their success. Their dedication to excellence hasn’t gone unnoticed, and it shines through every mouthwatering menu item.

A Bit of Uncertainty

However, not everything is smooth sailing. The future of the planned location near Tropicana Field is currently uncertain due to damage from Hurricane Milton. While this poses challenges for expansion, the team remains focused and adaptable as they navigate through the complexities.

What to Look Out For

Customers are already raving about popular menu items like pineapple whip, Spam musubi, and their generously-sized poke bowls. Don’t miss out on the California Glizzy, a hot dog baked with King’s Hawaiian rolls that has quickly gained a fanbase. With flavors that take your taste buds on a leisurely island vacation, Pacific Counter promises a dining experience that’s both fun and satisfying!

So, if you’re in the St. Petersburg area, keep an eye out for the grand opening of Pacific Counter. Come hungry, and prepare to dive into a world of fresh and flavorful creations that will have you coming back for more!