July 26, 2025

Douglas Elliman Launches In-House Mortgage Platform

News Summary

Douglas Elliman Real Estate has introduced Elliman Capital, a new in-house mortgage platform created in collaboration with Associated Mortgage Bankers. This platform aims to simplify the home financing process for both traditional and non-traditional borrowers initially in Florida, with plans for nationwide expansion. It offers a variety of loan products to accommodate diverse borrowers, including self-employed individuals and foreign nationals. The platform’s technology enhances efficiency by allowing agents to track loan progress and provide real-time updates to clients.

Florida – Douglas Elliman Real Estate has announced the launch of its new in-house mortgage platform, Elliman Capital, developed in partnership with Associated Mortgage Bankers. This innovative platform aims to streamline the home financing process, catering to both traditional and non-traditional borrowers, with its initial rollout taking place in Florida.

Douglas Elliman plans to expand Elliman Capital to all states where the company operates in the upcoming months. The platform offers clients access to competitive mortgage rates and a diverse selection of loan products, including conventional loans, jumbo loans, construction loans, investment property financing, bridge loans, commercial lending, second home mortgages, FHA loans, VA loans, and USDA loans.

Elliman Capital is specifically designed to accommodate self-employed individuals, investors, foreign nationals, and borrowers with unique financial situations. By integrating these mortgage services within its real estate offerings, Douglas Elliman seeks to provide greater convenience and oversight over the entire real estate transaction process.

Michael S. Liebowitz, President and CEO of Douglas Elliman, emphasized the benefits of having a single, trusted source for both real estate and financing needs. The platform also utilizes advanced technology, enabling agents to refer clients, monitor loan progress, and receive real-time updates throughout the financing process, enhancing overall efficiency for clients and agents alike.

Jim Bender, Director of Elliman Capital, highlighted that the platform is designed to be inclusive and meet the diverse needs of modern homebuyers and investors on a global scale. The launch of Elliman Capital aligns with a growing trend in the brokerage industry where firms are offering diversified services to improve revenue by controlling ancillary services such as mortgage and title.

Douglas Elliman operates in several states, including New York, California, Texas, and Colorado, among others. The expansion into mortgage services comes at a time when homebuyers are increasingly looking for personalized and flexible financing options. This demand corresponds with the emergence of heightened competition in the real estate sector. Recent industry acquisitions, such as Rocket Companies’ purchase of Redfin, further underline the necessity for brokerages to adapt and diversify their service offerings.

Douglas Elliman’s stock has demonstrated significant gains year-to-date, reflecting strong investor confidence in the company’s growth strategies. With a market capitalization of $233 million and annual revenues exceeding $1 billion, the company is in a strong position to implement its latest venture successfully.

However, the landscape for mortgage services within the real estate industry has shown mixed results for previous attempts by other firms, presenting potential challenges for Elliman Capital. Despite these uncertainties, Douglas Elliman’s strategic move into mortgage services could position the company favorably in a continually evolving marketplace.

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Author: STAFF HERE PETERSBURG WRITER

ST PETERSBURG STAFF WRITER The ST PETERSBURG STAFF WRITER represents the experienced team at HEREStPetersburg.com, your go-to source for actionable local news and information in St Petersburg, Pinellas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Grand Prix of St. Petersburg, Localtopia, and SHINE Mural Festival. Our coverage extends to key organizations like the St. Petersburg Area Chamber of Commerce and St. Pete Downtown Partnership, plus leading businesses in finance, manufacturing, and healthcare that power the local economy such as Raymond James Financial, Jabil, and Bayfront Health St. Petersburg. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERETallahassee.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.

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